what's the big idea?

print campaign

Brainstorming: "What makes EXPO unique that can drive our campaign's big idea?"

 

Some point around 4 AM: "What if we made the campaign about coming up with the campaign..?"

 

Featured are actual ideas from the brainstorming process for concepts

CLient: expo markers

AD: Hannah Weeks / Leanne McCullough

CW: walker Bowen

 

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