Alternative Energy

Multi-Platform campaign

Healthy fast food in an airport? Yeah, right.

 

Pedal = Coupon = Energy = Repeat

 

This campaign puts stationary bike stands in airports for

consumers to use and charge their phone or other electronic devices.

 

Energy spent from pedaling results in a coupon to be

used at the Frutta Bowl location in the designated terminal.

 

At all Frutta Bowl locations, stickers are on all bowls with a tangible number (versus a seemingly random calorie number) of what is inside their Frutta Bowl - Energy.

CLient: Frutta Bowls

AD: Hannah Weeks / Kristen Wallace

CW: NEssa Suarez

 

Silver Addy 2019

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