Healthy fast food in an airport? Yeah, right.
Pedal = Coupon = Energy = Repeat
This campaign puts stationary bike stands in airports for
consumers to use and charge their phone or other electronic devices.
Energy spent from pedaling results in a coupon to be
used at the Frutta Bowl location in the designated terminal.
At all Frutta Bowl locations, stickers are on all bowls with a tangible number (versus a seemingly random calorie number) of what is inside their Frutta Bowl - Energy.
CLient: Frutta Bowls
AD: Hannah Weeks / Kristen Wallace
CW: NEssa Suarez
Silver Addy 2019